CLIENT
SERVICES
Intro
SuperJoy Studios and SypherPK partnered with Oni Studios to promote the UEFN map, Rocket Wars, and its winter-themed update for the month of December. To promote the update, we launched a “12 Days of Rocket Wars” campaign, a strategic initiative with the goal of increasing the map’s player base throughout the holiday season.
CHALLENGE
The marketing campaign faced the challenge of promoting the map and maintaining player engagement in the month of December. During the time of the planned campaign launch, Fortnite had launched a new season and competitors were launching holiday campaigns and content. The goal was to offer appealing rewards and experiences that would grab players’ attention and drive them to the map. We needed to ensure Rocket Wars stood out and attracted more players, even with all the holiday noise.
SOLUTION
Oni Studios strategized the 12 Days of Rocket Wars campaign to promote the holiday-themed updates added to the Rocket Wars UEFN map. The campaign's key feature was to link players' in-game achievements directly to real-world rewards. By pursuing unique in-game challenges, Rocket Wars enthusiasts increased map engagement and submitted over 3,000 clips for a shot at winning one of twelve exclusive prizes.
To foster community participation, Oni Studios arranged special live-stream sessions promoting the campaign. These sessions featured SypherPK in a festively decorated stream room which was reminiscent of a holiday cabin adorned with Fortnite and seasonal decorations. The first twelve players to secure these special achievements and verify their wins, had the privilege of choosing their rewards through a video call with SypherPK, directly from his transformed stream room.
Gifts included tech items from brands like Xbox and Alienware. Every interaction was filmed and used for additional social content, generating 6.3M social impressions for the Rocket Wars holiday update.
Metrics
Map Plays (December)
Social Impressions
Content Submissions
Media showcase
