Lenovo Legion and Nahimic Steelseries faced the task of promoting their Lenovo 7 Gen 7 gaming laptops. These laptops are optimized with high-quality, Nahimic Steelseries audio, perfect for gaming. Promoting products to a target audience is most effectively done through authentic connection and positive messaging. To accomplish this Portal A, Lenovo Legion, and Nahimic Steelseries partnered with Oni Studios to develop an Ambassador Program fueled by the influence of micro and macro gaming content creators.
Oni Studios, in collaboration with Portal A, leveraged our expansive gaming creator network and industry expertise to strategically source 40 authentic and credible content creators for an ambassador program. Each ambassador received a high-quality PR box, including a Legion 7 Series laptop and custom goods, delivered in a custom-designed mailer box showcasing Lenovo Legion and Nahimic SteelSeries branding.
We incorporated the brand, gift box, and product placement throughout the creator's content and strategically assigned deliverables for each creator based on their best-performing platforms. This method allowed for seamless integration, maximized engagement with the target audience, and delivered the best possible metrics for our clients.
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